This story is from an interview by James Altucher with Tony Robbins on his new book "Money: Master the Game".
"Tony told us of one time he asked people what their goals were. One guy said, “I want to make a billion dollars!” At first this would seem like an admirable goal – set it high! There’s that horrible saying, “Aim for the moon, because even if you miss it you’ll find yourself among the stars.”
But Tony said, this guy didn’t really understand his goal.
He broke it down. “Why do you want a billion?” And the first answer was, “I want my own plane”. Tony told him, “Well a plane costs $100 million and you might only be flying 12 times a year. If you charter a yet for $30,000 an hour then it will take you forever to spend $100 million.” So suddenly the guy didn’t need $1 billion anymore. He needed $900 million.
“By the end of that session,” Tony said, “it turns out to achieve the exact lifestyle he thought he needed a billion for, he needed $10 million.” This is still a lot of money but this was Tony’s way of bringing the target closer.
When I read that in his book, I did the exercise with Claudia (James' wife). Her numbers went down by 90% when we really went through it. What happens then? You feel relief. You don’t have to be on the hamster wheel of money for your whole life. What you want is freedom, not money."
Lee Brower talks about gaining "freedom from" so that you can have the "freedom to". He does a deeper, more discovery-focused exploration into wealth when he's coaching. It turns out that in most cases, it is about money…and freedom.