Here is an insightful video of Simon Sinek talking about why Apple commands such loyalty amongst consumers.
What if Apple did estate planning? What would they say. If you follow Simon Sinek’s Golden Circle concept, it might sound something like this:
“We believe in challenging the status quo; we believe in thinking differently. We do this by shifting the paradigm of estate planning from saving taxes and “controlling from the grave” to empowering family members. We have great processes and resources that help to empower entrepreneurs and their families.”