April 13th, 2014

Part of Empowered Wealth's Message:  Narratives Matter

By Ron Nakamoto

"We're driven by our desires and especially by our narratives – our personal story about who we think we are, where we think we're going.  If you can tap into that…who are these people?  What do they want?  Who do they think they are?  How do we help them feel even better about who they are?…that's where the messaging should be focused…because that will help them improve their narrative, their self-image, their identity" – Tom Asacker

In developing Empowered Wealth's TimeMap experience, I've observed that most people aren't very aware of their narratives, the stories they tell themselves, and especially of the deeper stories of their lives – the one's that really matter.  I've come to realize that one of the really valuable things that we do is help people begin the process of thinking about and organizing their thoughts about their past. It's about the stories and the learning from a lifetime.

The 36 minute video below featuring author and consultant Tom Asacker also contains some interesting ideas about beliefs and how "Seeing isn’t believing; believing is seeing."



Embedded Link

The Human Side TV with Tom Asacker
Author, “The Business of Belief”

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