May 3rd, 2016

Lee Brower: A Life Coaching Lesson on True Wealth

By Ron Nakamoto

Besides being a guru and life coach to many entrepreneurs, Lee Brower is also known for his pioneering ideas on True Wealth. He developed the concept “The Brower Quadrant“, which identifies four categories of wealth: financial, core, experience, and contribution. Considering all of these categories – not just financial assets – as one’s “True Wealth” has become a game-changing way of thinking for Lee and the many wealth managers, financial advisors, and life coaches that his company Empowered Wealth has trained.

“Don’t gain the world and lose your soul…wisdom Is better than silver or gold.”

– Bob Marley

“It is impossible to escape the impression that people commonly use false standards of measurement — that they seek power, success and wealth for themselves and admire them in others, and that they underestimate what is of true value in life.”

– Sigmund Freud

What does True Wealth look like in action? Here’s an example of what might be possible with the concept of True Wealth and a high level of focus, effort, and determination.

Recent regulatory changes and industry shifts have nudged most financial advisors into more of fiduciary role; that is, putting their clients’ interests ahead of their own. Many advisors believe that this amounts to helping clients achieve their goals and objectives. So they conduct a “fact finder” interview, asking “What are your goals and objectives for your money? For your retirement? For your family?” But what if their clients’ goals and objectives are far deeper, far more profound than they can even articulate? What if their capabilities and potential are far greater than they can imagine?

As Lee Brower says, looking at situations, challenges, and opportunities through “the lens of True Wealth” shifts our thinking about what matters most and how to optimize our True Wealth, not just our financial wealth.


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