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March 22nd, 2013

Creating Art Through Insurance

By Ron Nakamoto

This video is only a year old but it reflects an evolution that has occurred in the thinking and the work of +Seth Godin .  In the video, Godin talks about the Lynchpin, the entrepreneur who is indispensable because he or she is doing work that matters and choosing to make a difference. He talks about standing out by creating art. In his latest book, The Icarus Deception, he takes this thinking a step further by emphasizing that in the Connection Economy, it's art that matters.

In this video, Godin uses the archetype of an insurance agent as an example.  He describes how the insurance agent classically "interrupts" people with ads, dinner meetings, sales calls, etc.  Godin goes on to describe how now one's "job" is to "contribute", to be an indispensable contributor to the community, and that one's "side job" is to sell insurance.  I differ slightly with this depiction based upon the ideas in "The Icarus Deception".  I believe that one becomes indispensable through one's art, whether that involves selling insurance or any other work that matters.  The challenge is to turn insurance into art that matters.

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