Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
(W.Chan Kim, Renee Mauborgne)The 2005 international best seller, Blue Ocean Strategy focuses on expanding competitor-free markets and creating untapped market space leading to opportunities for highly profitable growth, as opposed to operating in "red oceans," which are well explored markets and crowded with competition. Cirque du Soleil along with other notable companies such as Southwest Airlines, Curves and Starbucks, was featured in the book as a "blue ocean" company.
When I read about Cirque du Soleil's transformation from street performers to creating world-class, pioneering entertainment experiences to now focusing on "growth", I think of Seth Godin's perspective on creating art and having the courage to continue to create art that matters.
Watch for our next Empowered Wealth book review of Seth Godin's "The Icarus Deception" in early 2015.
Cirque du Soleil’s Next Act: Rebalancing the Business – WSJ
As Growth Prospects Slow, Company Seeks to Beef Up Non-Circus Business; ‘The Rarity Was Gone’